Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone’s attention, you first need to get his or her permission with some kind of bait–a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you’re on your way to establishing a long-term relationship and making a sale. “By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message,” he writes. “It serves both customers and marketers in a symbiotic exchange.”

Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer’s problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. –Dan Ring

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Price: $0.97

Proven methods for building an online income stream

You don’t have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.

The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.

In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.

If you’re tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.

Amazon Exclusive: Business Tips from Authors David Lindhal and Jonathan Rozek

Think back to some great advice you received about something in your life. Let’s just say for a moment that you had multiple job offers and “Bob” was urging you to go accept his. Now let’s think how Bob might deliver that advice. If he were a typical internet marketer, this is how Bob would sound:

“I’ve got a closely-guarded secret that other big employers don’t want you to know about!!!!!”

“Oh, what’s that?”

“Well you just gotta accept our Chicago offer!!!!!! Why, the moment you say ‘Yes’ to our offer, you’re life’s gonna change! Trust me! I mean, it’s an absolute dream job! We’ll pay you so much money that you’ll tell us to stop. Plus, about the work—there won’t be any. Just show up and we’ll pay you….But you gotta decide right now because this offer won’t last long!!!!”

If Bob talked like that to you, we’re pretty sure that you’d slowly back away from old Bob and find an excuse to leave.

Why is it, then that so many internet marketers talk like Bob? They breathlessly talk about how they’re finally going to reveal the true secret to making mountains of cash from the Internet…how it’s “push-button easy” to set up sites in minutes that will crush your competitors and make you a bloody fortune with no work, no money, and no risk.

If you’re the kind of person who gets all excited by the Internet Bobs, and you’re looking for a true Silver Bullet to be revealed at last—don’t bother buying this book. Take your money and buy a fantasy movie through Amazon’s DVD department. They have lots of ‘em.

Our book, Six Figure Second Income, is much more like the solid advice you would get from a trusted friend. We’ll tell you the truth as we know it, and that means the good, the bad, and the downright ugly. We’ll tell you that success takes a certain amount of work, but that there are some handy shortcuts you can take to minimize that work and expense. We’ll tell you:

• How to follow a simple, straightforward path to finding your first product to sell online

• How to get a perfectly good website for just a few bucks or even for free—with no gimmicks, no spammy stuff, and no ads on your site •

• Exactly where to look for people who will buy your product

• How to create a relationship with your customers so they pay you again and again

This book is about clearing away the barriers that may have prevented you from making money online. It’s also about showing you the tested and proven tools you can use to start that income stream while you still have a day job.

No gimmicks and no fakery to seduce you. Just straight talk about what works. If that sounds like a breath of fresh air, then we invite you to get 232 pages of it in our book.

The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job

Price: $12.37

How to Start Your Online Affiliate Store is an Internet marketer’s step-by-step guide to starting an online business. It shows how to set up money-making online storefronts without complicated merchant accounts, inventories and product shipping. With years of Internet marketing experience behind him, the author offers clear and concise instructions that lead to the creation of an online presence. He shows that anyone can start making money online, but first you must have that intention. The methods described in this book are based on solid business models not Get-Rich-Quick schemes.

Make-Money-Online Series: How to Start Your Online Affiliate Store: Step-By-Step Guide to Making Money Online

Price: $14.95